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The Power of a Speech Writer |
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Many of the greatest speakers in history had 2 things in common. One, they were incredible deliverers of words, that is to say, they were phenomenal communicators. Two, they had a speech writer. That’s right, Ronald Reagan, John F. Kennedy, Barak Obama, even Adolf Hitler are just a few of the most powerful speakers and leaders of people and movements who retained the talent of someone behind the scenes--a speech writer. A good speech writer not only writes and assists in writing oratory, but also is one who allows the speaker to receive all the recognition, someone who has a profound understanding of how words affect the minds and hearts of the listeners, someone who entwines the speaker’s talent of speech delivery with their own talent of speech writing. |
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Why a Speech Writer? |
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"Brian combines a friendly style with profound messages that give his audiences a peek into a better life. His personal stories bring life to messages about hope, persistence, and discernment. Bringing him in to train and/or inspire your employees will be an investment well-spent. "
Rich Hopkins ~ Spokane, WA |
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Most people and leaders have a tendancy to want to write their own speech. Pride and ego usually get in the way of retaining the service of a talented speech writer. By allowing such a mentality to thwart hiring a speech writer, mistakes are inevitable. Few have the talent to write and deliver their own speech. There are quite a few dangers of writing your own speech. Here are a few: |
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- Most likely when writing your own speech, you will develop an emotional subjectivity to it. Subjectivity blinds you in the sense that you will not be able to truly analyze how your audience will react to certain parts of the speech. What may sound good to your ear, may be offensive to another.
- We all have our own ranges of creativity. In writing your own speech you are forced to use only your own creative skills. Just as some people have more talent at delivering a speech, some people have more creative thinking and writing.
- There are certain techniques that create an attentive reaction in the minds of the audience. Good speech writers know and study these techniques, then strategically implement them into their speech writing. Most people are unaware of these techniques and in writing their own speech, they inadvertently create the opposite effect and their audience begins to daydream, wander and even fall asleep.
- Public speaking is naturally uncomfortable, even the most comfortable speakers should experience some level of anxiety (eustress). When we are uncomfortable we tend to run at the mouth and over elaborate. A talented speech writer keeps things in control and gives the speaker structure, so as to keep their audience stimulated and listening.
- Unless you are in some type of position that allows you the opportunity to speak publicly often, most people only have a small number of sporadic occasions where they are asked or assigned to speak. For some, it may only be one time in their life. Your image is on the line and you, of course, want the listeners to always remember that speech you gave. Hiring a good speech writer guarantees that.
We retain the services of a trainer to help us get in shape, we retain the services of tutors to help us learn, we retain the services of many different people to help us attain a desired result or outcome. We understand that everybody has different talents and gifts, different knowledge and insight. Why should a speech be any different? If you’re assigned to be in the spotlight, follow the example of the most prominent leaders in history and seek the service of a speech writer. People will always remember the event; ensure they remember your speech.
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